https://www.kaitlynreinhardt.com/work daily 0.75 2019-12-16 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573408930569-KB6UMQA286U6XA569Z08/homepageresize.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573408796251-DG8G7HI0A2HQVAGP73T3/booking-screenshot.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573408796256-8B4WOSPJAWYTQWXTH5AE/payment-page.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573411126354-SLRB36U1YJAV6X0KFC66/screen-shot-2019-11-10-at-12-3.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573411131202-L5JGTGZ84CI8AB2BQOJK/directedstorytelling.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573440926407-YIO7J8LIS004FK3ULUMH/111111.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573440926303-IYO3RNT6WFGTV3FHCQVJ/22222.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573440927020-LZ23I6P0RQCTL3TT7RK9/333333.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573408480987-U2H97FBGD84928EA5Q7W/lofi3.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573408480623-HV9BORVVVUVLT9ROCFBL/lofi2.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573408480526-DK2G9VPN9FI89QTCXKYL/lofi1+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573444167031-RM2L6BV8PUZ8NE9OEFQI/UXflow.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573412763399-CHA560J744APENRKB7KR/Usablity.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573412763412-2WL0Z9BURLA622G09Z8Q/Usability+Screenshot.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574037096562-QMONI3GHBWL9BDVS8RG5/primelogo.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574008616810-YTG1FPPY4U9J2A0J2872/resize.png Work AEIOU Observations https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573964478427-LAF86DGI7UU1S4XOT3TV/resize+questionnaire.png Work Questionnaire used during user research https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574029285792-BOOYK8H9GZAB0P4GH1J0/leonardo+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574028921134-HJWHOQAOWV8JMRWHCFLT/proto1.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574028921081-5SDR56B6LGBE6JPC7P4M/proto2.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574028921897-F4VQ6W80DSXLNP7HZHEM/proto3.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574028922095-DKUK1OHFNBXKNAGX9SAM/proto4.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574028922900-A7KSB0ZAS93FBF577FJ0/proto5.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574028923064-FY95DCL621WQGHRAQR9C/proto6.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574009399761-GRI4YUD37W6T7BAXISGV/resize%2Binterview.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573940667719-8YZD2AIAIMQEXF0X6HGV/Screen+Shot+2019-11-16+at+3.42.55+PM.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573940668592-5EP41YR7Y7MQSYLZQG1Y/Screen+Shot+2019-11-16+at+3.44.00+PM.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573934289102-T1J0ZOKYMVUQQSJF8X9X/heuristic.jpg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573933918684-FFUJGD75II4HSI4CCQ3N/Screen+Shot+2019-11-16+at+1.44.17+PM.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573933929012-4RPK1AMYJAIFHYO176OX/Screen+Shot+2019-11-16+at+1.44.51+PM.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574013814428-0OEEAXCU1T1UANHS3RU5/redesign.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1573942379439-ICG4BYOINH1MKEXEQ8IW/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574013120666-92URNNSOO7CQ9RRRC57U/banner.png Work https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1574623564760-9I0LV9FYEV81B5ECNBSV/Screen+Shot+2019-11-24+at+1.25.40+PM.png Work https://www.kaitlynreinhardt.com/new-page daily 0.75 2019-11-05 https://www.kaitlynreinhardt.com/new-page-1-1 daily 0.75 2019-11-05 https://www.kaitlynreinhardt.com/3m-touchpoint daily 0.75 2020-02-17 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575150979323-MX4FFDLOARDU9W4JEVFB/Image+from+iOS.jpg 3M Multi-Touchpoint Experience Deep Dive Research https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1581917714510-IPIZSJIKS36ZU6R0Q495/Screen+Shot+2020-02-16+at+11.34.41+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575151936407-NEF6RIG3QMR5W3SNBQUE/Screen+Shot+2019-11-30+at+2.30.36+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575151935288-H80UD87COGZLACDS6FGG/Screen+Shot+2019-11-30+at+2.34.18+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575151935951-HSCXUKNOAZ1NOEKKUMML/Green+Classic+Minimalist+Eco+Map+Chart+%282%29.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575150522848-X7VY1O3IVQJWKNPPL8RN/Screen+Shot+2019-11-30+at+3.47.05+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575150524085-G0P3CGKE9MRK7GSASQTQ/Screen+Shot+2019-11-30+at+3.47.18+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575150526226-NBSATG7698P0BERDYCN5/Screen+Shot+2019-11-30+at+3.47.31+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575150526758-6DM9DZDLPNT5JRWNR693/Screen+Shot+2019-11-30+at+3.47.47+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575314798579-JU460KZKJHZQAE9W45XB/Screen+Shot+2019-12-02+at+1.25.20+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575314798204-4B8ALXK8N36SM6Q6UGD8/Screen+Shot+2019-12-01+at+7.41.50+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153223024-IXJLA4PFQNDIH61I78MA/Screen+Shot+2019-11-30+at+4.30.59+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153223304-NMLNFDXGZIFK8Z2POIPK/Screen+Shot+2019-11-30+at+4.31.10+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153224581-9FP6ARIMT2XT0E7P65IT/Screen+Shot+2019-11-30+at+4.31.22+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153227359-0YQR4FNOISQQRWQM6T6G/Screen+Shot+2019-11-30+at+4.31.34+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153228615-X60YBJXZL7GRUUO90M3D/Screen+Shot+2019-11-30+at+4.31.45+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153231010-MT0HL46GWC0JP6N6RU91/Screen+Shot+2019-11-30+at+4.31.57+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153231323-Z8S50CKKL4RS6HHPL8EI/Screen+Shot+2019-11-30+at+4.32.08+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153235925-Q60BU0GINELZ3TO7VS80/Screen+Shot+2019-11-30+at+4.32.19+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153234078-IHC74QG1FMNRDVK7Y54N/Screen+Shot+2019-11-30+at+4.32.31+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153237746-AL89ZBZQ53MBHAIC77TG/Screen+Shot+2019-11-30+at+4.32.42+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153239180-2ZE1Y9UKFVSABMKZLBPQ/Screen+Shot+2019-11-30+at+4.32.52+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153240095-T7L2C470UZ565Z77OJML/Screen+Shot+2019-11-30+at+4.33.01+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575153240220-640ETM8UQ5XNSBQH9WQ1/Screen+Shot+2019-11-30+at+4.33.10+PM.png 3M Multi-Touchpoint Experience https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1575250642436-FP62T14RNHAHECBR29E7/Screen+Shot+2019-12-01+at+7.37.00+PM.png 3M Multi-Touchpoint Experience Connected Experience Map https://www.kaitlynreinhardt.com/new-page-1 daily 0.75 2019-11-05 https://www.kaitlynreinhardt.com/runerra daily 0.75 2020-04-19 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586891619591-45JKLO5MJJL61HKHZA83/notifications.png Runerra - Notifications feature This feature gives users control and freedom by being in control of what notifications they want to receive from the app. It will also improve engagement by letting the user know every time someone is out for a run. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586891206286-JIJIIY8SDOZWILCAKK7O/Screen+Shot+2020-04-14+at+2.05.14+PM.png Runerra https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586891657938-3Q2D0EP0CBZ5SFBAFSHC/Communities.png Runerra - Community feature This feature will let users view certain details about a community such as their name, location, members, and places the community frequents. This will help the user find communities to join that suit their needs! https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586892219140-H19RT5YOVFSYB57YS0OD/Runnerr.png Runerra - Recent/Favorite places This feature lets users search for places nearby, or choose from places they frequent or favorite. This speeds up their process, and lets them do what they do best, run errands! https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1576363516747-EG112BSOUBZ7WN5PYKZN/Screen+Shot+2019-12-14+at+4.34.52+PM.png Runerra https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586891243404-PTLE72PK1ISJLHTD8UCH/Screen+Shot+2020-04-14+at+2.05.27+PM.png Runerra https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1576368575898-3O29AMHNQ9O3GPKQCUIV/Screen+Shot+2019-12-14+at+5.55.01+PM.png Runerra https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586892106026-HK6722L4YKEDMXFAZBVI/TipRunner.png Runerra - tip your runner As an incentive for Runners to keep doing favors, a tip feature was created in case Buyers were feeling generous. This boosts camaraderie between Runners and Buyers. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586891801839-7LAB65XR6VZ0JS0X4OLK/ItemSelection.png Runerra - item selection Why risk paying for an item and getting the wrong type, brand, etc? This feature lets users specify the item that they want their runner to pick up to make the user feel at ease and get exactly what they need! https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586894282572-OG4AZRM1RNGL8ES29KI5/RunerraHeader.png Runerra https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1576364775829-CWRXL34EZHJ132AK7BM5/IMG_7025+2.jpg Runerra https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1576364881364-8XO3215W5OYZESOOPZN3/IMG_7059.jpg Runerra https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1576364954992-L1GYXOOUOTZRHXY46GFH/IMG_7060.jpg Runerra https://www.kaitlynreinhardt.com/home daily 1.0 2025-05-19 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587331546816-2ZNAUZ22QI88E11OYIB6/header.png Home https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587416749756-CX4GBDJVHJI4ZFHWMT1E/esmoahomepage.png Home https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/173e4a64-0f4b-4ec3-a3e2-367e1ec31fe7/orxhomepage.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587416837597-SG0ZDTDIW6BHWAYWRIFK/tfbbhomepage.png Home https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587414587023-QDNPJU7YNNFDX3AMGRGR/case+study.png Home https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587596412784-1EF1M6Q6OF9JTN5ELET0/runerrra.png Home https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587334897377-OEBL6KPQA02C0WPVREL1/proff.png Home https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587415140422-RM3SR2KJIX9TZFU9XRZU/dwccard.png Home https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587328821201-JVYLRLOTBSJ3M5EG7F2I/Screen+Shot+2020-04-19+at+3.40.03+PM.png Home https://www.kaitlynreinhardt.com/about-me daily 0.75 2021-12-22 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587332207834-XU053JGG1FDRJW2VUV4E/Screen+Shot+2020-04-19+at+4.36.34+PM.png About https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587333294050-UCS1JKOS8S5NS1J391O0/Screen+Shot+2020-04-19+at+4.30.42+PM.png About https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587410876002-TUPHA1I6MC9XV9PGFD7H/58679382_10156581478778655_6260430534938198016_o+%281%29.jpg About https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587413198481-I9UQKO8B94EY9HOX87FY/IMG_8993.jpg About ^ Past Teacher Life https://www.kaitlynreinhardt.com/the-free-book-buggie daily 0.75 2021-12-06 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1581630110332-GA0RQ3YCL6CZEML0AFR2/08.+PARENT+RESOURCES+-+MAIN%402x.png The Free Book Buggie https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1581630117398-FSZF79TF2N6VOSC243UY/09.+PARENT+RESOURCES+-+Impact+of+Early+Learning%402x.png The Free Book Buggie https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1581630130972-VQBXE2O1YQZ1NUFVD1T0/12.+PARENT+RESOURCES+-Community+Events+2%402x.png The Free Book Buggie https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587236235606-G2PVW2CJE0TBTV9X4H2M/tfbbafter.gif The Free Book Buggie - after Simplified header, clear description of TFBB, visuals showing their impact, core values incorporated, most recent/relevant content features on homepage, addition of footer. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587077866224-VEI4ZNON8J0J6U2OCDVS/INFORMATION+ARCHITECTURE%402X.png The Free Book Buggie https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587239000911-S2B7FSPJ6MRKAFZ9DL25/macbook-69.gif The Free Book Buggie - before Lack of hierarchy, heavy text https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587243803655-9V368F1IABXA80A84VID/ma9.gif The Free Book Buggie - before Lack of hierarchy, hard to find clickable links, forms that make user open them in new window. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587235367769-QUT1KTTRCPJPNKFYVH2H/beforetfbb.gif The Free Book Buggie - Before Header taking up too much space, high visual noise, irrelevant information, lack of hierarchy. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1581620215686-TE4K0T3YWHYUBX978X07/Screen+Shot+2020-02-13+at+12.56.36+PM.png The Free Book Buggie https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587239095832-C8U9KE3N74S6V8BOCDS8/aboutusafter.gif The Free Book Buggie - After Added hierarchy through text and color, combined Mission, Values, What We Do, and Team Members all on one page to prevent users from having to click on multiple pages, used visuals to break up heavy text, added footer. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587242357173-H8GDG1P5T1TMOIGGXC4I/volunteerafter.gif The Free Book Buggie - after Hierarchy, description of volunteer opportunities, form included on page for convenience, more prominent clickable buttons, visuals showing current volunteer impact. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587080230528-V848MLU5P6DVCPT4MWFW/Group+2%402x.png The Free Book Buggie https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1581619659144-TRFNATL1R5FAEUF5FUPF/Screen+Shot+2020-02-13+at+12.47.14+PM.png The Free Book Buggie https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587244106375-TSIOF98ITKV899P2SFPB/m9.gif The Free Book Buggie - After https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1581626069868-4MY9RF463KIIW9UB5WOJ/resize.png The Free Book Buggie Feedback from participants on Website Redesign https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1581626095069-ILWYFDTHMAC8NMYVVCXF/likert+scale.png The Free Book Buggie Likert scale completed by a participant during evaluations of redesigned site https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1581620027675-IG2V42S2JKQMSUXVP5E9/volunteer.jpeg The Free Book Buggie https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587242852255-R3KHG9LHEUTKP9WJNIDT/macbo9.gif The Free Book Buggie - before Lack of hierarchy, hard to find clickable links, form opens in new window. https://www.kaitlynreinhardt.com/emdpowered daily 0.75 2020-04-19 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586902036593-4KV3DDAO102KYKLA1FAS/ezgif.com-resize.gif eMDpowered https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1580150943063-J7N0MFDFQ23X4KEZLVD3/ca.png eMDpowered https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1579895251913-AKVPPGDWN7L3R7G2L9AB/user+flow.jpg eMDpowered https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1579895252765-RFWX5H2QVQSRBXM85WUT/wireframing.jpg eMDpowered https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586894949121-99A1HAKN7M7CBOOHXHZ3/emDpoweredheader.png eMDpowered https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1580151348458-Y34JGJW5KZPWQX2N5AOD/affinity.jpeg eMDpowered https://www.kaitlynreinhardt.com/downtown-la-womens-center daily 0.75 2021-11-23 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586931737025-XY9JTX7PJE9V55YEB3PR/screencapture-downtownwomenscenter-org-donate-2020-04-15-01_21_52.png Downtown LA Women's Center - before Small and hard to spot buttons, non-actionable language, hard to fill out fields, lack of help and documentation, inconsistent brand colors. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1584311122278-SPP3XYC9E1LJYUTJBVEO/Donate+Vehicle.png Downtown LA Women's Center - After Incorporated hierarchy, displayed only the most important information, left aligned all text for easier reading, and added consistent brand colors. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586971493402-7XHZB6KC3Y4ZB05J2FRL/DWChomepage.png Downtown LA Women's Center - after I strengthened the brand colors/recognition, added more prominent call-to-action buttons, strengthened copywriting to display DWC value and mission right away. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586971891192-BKZFRP09VCU70PZI0B68/dwc.png Downtown LA Women's Center - before Inconsistent brand colors, lack of hierarchy, no prominent call to action, heavy cognitive load. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587595001628-96PWNTZX901J1UGUB571/keyinsights.png Downtown LA Women's Center https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1584310487473-AJUILKVNWHKY90SBYXAV/About+Us.png Downtown LA Women's Center - After Added headers to let users know what they could expect from the paragraph below, decreased visual overload by moving image to the right, reinforced brand colors, and added more prominent call-to-action buttons. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1584310926709-OC1UI772B0HFRSX39MLC/Health+and+Wellness+Program.png Downtown LA Women's Center - After Added hierarchy, incorporated visuals to break up heavy text load, bolded important information to improve scannability, made clickable links blue to match users mental model. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587151666112-TIAFPKEVEPYIMQQACL7L/DWCbanner.png Downtown LA Women's Center https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1584311280367-ZDHV1MD1J8ZJXWH838JE/Donate+Money.png Downtown LA Women's Center - After More prominent call-to-action buttons, visuals to add storytelling element, easier fields to tab through, added help and documentation/changed language to explain ambiguous elements (i.e changed “additional information” to, “personalize your gift”). https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587585544405-JUB8KNYBZLA0IYDZ6POI/FUCKKK.png Downtown LA Women's Center https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1584306802279-DGQ3SE55HGHVGWA65ZIM/Screen+Shot+2020-03-15+at+4.01.46+PM.png Downtown LA Women's Center User insights discovered during benchmark testing https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586978880112-4RBA45AGAWSSV2HVELW9/Screen+Shot+2020-04-15+at+12.58.54+PM.png Downtown LA Women's Center - Before Heavy cognitive load, visual noise, lack of consistent colors, lack of hierarchy. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586931480301-AEJBXUYZD1YFDX1TMDY6/screencapture-downtownwomenscenter-org-about-2020-04-15-01_17_22.png Downtown LA Women's Center - before Lack of hierarchy, lack of organization in text, users had a difficult time finding information in a natural order. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1586931549858-UMKZPBBEKRGMGD7HNLU4/screencapture-downtownwomenscenter-org-health-wellness-2020-04-15-01_18_42.png Downtown LA Women's Center - before Lack of hierarchy, lots of text, users didn’t know where to look first or how to quickly find important information. https://www.kaitlynreinhardt.com/esmoa daily 0.75 2021-11-23 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588702574537-MUTSQYSQIEL4SPNZYMNZ/Esmoa+Academy%402x.png ESMoA - After: esmoa academy Left aligned “back to main site” button, description of ESMoA Academy, more prominent headers, more relevant photo, FAQ featured on landing page. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587148724350-H5TKDJFOXNEJ8OZG9Y6V/banneresmoa.png ESMoA https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588713695016-ICQ0QZHL76G06FEMLPYF/esmoawireframes.png ESMoA https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588699254927-6HNWAKSBJAOM32OYQTJX/screencapture-esmoa-org-about-us-history-2020-05-05-12_17_35.png ESMoA - Before: About Us Unclear description of ESMoA, videos with no context, overload of information on right, lack of footer. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587150232567-3WB6UUBH837ZIRAMBCAL/Screen+Shot+2020-04-17+at+2.03.36+PM.png ESMoA User Insights https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588698449630-H24BZLWRSIPITU2NMPBL/Homepage2x_1_50%402x.png ESMoA - After:Homepage More whitespace to ease cognitive load, succinct description of who ESMoA is to help users understand the organization, high contrast call to action donate button, grouped features, addition of footer with social media links to match mental model. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588700320247-SR5MMQZLVKHDN84MN7PX/Calendar%402x.png ESMoA - After: calendar Left aligned text, higher contrast search fields, title of event, easier to see buttons. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588699776191-50ZQ8QCK8I89ME1C86Z5/screencapture-esmoa-org-events-2020-05-05-12_28_27.png ESMoA - Before: calendar Low contrast/hard to read search fields, heavy cognitive load, low contrast text. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587157281015-QNHUN8VON0M5V6UZH0WW/screencapture-esmoa-org-2020-04-17-15_59_47.png ESMoA - before: Homepage Lack of hierarchy, unclear descriptions of what ESMoA is, no “Home” button, hard to read text, lack of footer. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588702920652-PXYOXH0J1F8CB9ETZM77/screencapture-esmoa-org-gallery-2020-05-05-13_20_40.png ESMoA - before: grid No description of what this page is or how it functions, no instructions to tell user how to interact with it. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588703033807-2IEY0ZOOWX7Z6OC0EZOK/About+Grid%402x.png ESMoA - after: grid Addition of a page that precedes the Grid gallery, and explains to users what it is and how to interact with it. This will decrease confusion, and increase user understanding. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588699502211-RCOHV7MRNJHPIJHH12WG/aboutus.png ESMoA - After: About us Addition of “About ESMoA” page, clear description of org, headers to explain content, added context to video, hours included. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1587601584974-TT44KPWP71P4NH43QSFN/esmoainsights.png ESMoA https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1588702729985-EN2N6V78EJM091LYJWGO/screencapture-academy-esmoa-org-2020-05-05-13_13_52.png ESMoA - before: esmoa academy Hard to see “back to main site” button, picture confused users as to what ESMoA Academy was, lack of information about the course. https://www.kaitlynreinhardt.com/check-back-soon daily 0.75 2020-04-22 https://www.kaitlynreinhardt.com/optum daily 0.75 2021-12-06 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1b7ec530-133f-4876-8b32-af840da892f7/ORx.jpg Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/0ad61496-6b80-4e64-8076-1db4d71daa47/Screen+Shot+2021-11-16+at+9.23.12+PM.png Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1f5e9669-5831-412b-9f55-369ca1bd5385/Screen+Shot+2021-11-16+at+9.26.09+PM.png Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/bff2f206-d009-4b7c-ba53-6b5012c855a5/Screen+Shot+2021-11-16+at+9.30.46+PM.png Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/95a2278a-959e-4672-9a90-ef446d2350de/Screen+Shot+2021-11-22+at+10.23.56+PM.png Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kaitlynreinhardt.com/resume daily 0.75 2021-12-08 https://www.kaitlynreinhardt.com/optum-copy daily 0.75 2025-05-19 https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1f5e9669-5831-412b-9f55-369ca1bd5385/Screen+Shot+2021-11-16+at+9.26.09+PM.png Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/0ad61496-6b80-4e64-8076-1db4d71daa47/Screen+Shot+2021-11-16+at+9.23.12+PM.png Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/1b7ec530-133f-4876-8b32-af840da892f7/ORx.jpg Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/bff2f206-d009-4b7c-ba53-6b5012c855a5/Screen+Shot+2021-11-16+at+9.30.46+PM.png Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d90fffbf5aaef7267f2d827/95a2278a-959e-4672-9a90-ef446d2350de/Screen+Shot+2021-11-22+at+10.23.56+PM.png Optum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kaitlynreinhardt.com/home-alt-bedford daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500612440-PGQSIY8KL9F7T5VIXQLO/chambers-2.jpg Home Alt A better world Starts with a choice Contact Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500503574-5BAPXZO9U06UV61P49UO/chambers1.jpg Home Alt Sustainability Starts with you Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500933384-LII4SRIPHFYOUFX0UCXC/chambers-4.jpg Home Alt A better world Starts with a choice Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390504287124-HQ8GNX1JCE22V047MSQ9/chambers-8.jpg Home Alt Preserve Nature Join Us